BRANDING | UI / UX DESIGN
THREADS CLOTHING CO.
ABOUT THE CLIENT
Threads is a streetwear apparel brand. They strive to bring affordable apparel items to young adults. They have a store in Melbourne, Sydney, and Brisbane. A new website was developed to give the brand an online presence and sell their clothing online.
OVERVIEW
Creating a website for an urban apparel brand
Design solo and collaboratively online
Creating UI for e-commerce online shopping
FONTS / COLOURS
INVOLVEMENT
Identity & Illustration
Visual Design
Prototyping
Quality Assurance
Accessibility
Time Management
TOOLS
Adobe XD
Photoshop
Illustrator
DEVELOPMENT
My role was to create the identity of the new apparel brand and give them an online platform to showcase and sell their clothing items. A simplistic UI was created to make a pleasant overall experience for the user while purchasing items from the online store.
Categorisation was vital for users to find what they were looking for and made it easier to navigate throughout the site. Information is easy to find and reviews are present on item pages to give the user confidence with their purchase.
